Call Tracking Metrics Simplified!

Track Leads is a leader in call tracking metrics providing trackable phone numbers for all of your marketing campaigns. Whether online or offline campaigns, we provide you with the tools to track incoming leads, average cost per lead, conversion rate, cost per customer, return on investment, lead velocity, average lead value, and lead potential. We eliminate the guessing & speculation when it comes to your marketing campaigns. Stop speculating and start knowing exactly where your leads are coming from by leveraging call tracking metrics.

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Example of how call tracking metrics can benefit your company:

You place multiple ads in your local newspaper, direct mailer, billboard and you list a unique phone number for each ad. Those calls are forwarded to your sales team.

By leveraging call tracking metrics technologies, you can determine:

  • Which phone conversation came from which ad?
  • Who on your team picked up the phone, and was the caller converted during that conversation?

With call tracking metrics you can connect the dots between phones calls, website activity, and email opens/clicks. Our performance reporting feature will give you answers to questions such as:

  • How do your callers interact with your website after the call?
  • If deals are not closed over a call, does the person eventually buy through your website, without contacting your sales team?
  • How much lifetime revenue comes from people who called at some point vs. those who have never called?

Call tracking metrics are no longer a luxury for any company. Most companies utilizing web marketing strategies are already using the numerous analytics tools available in order to track the performance of their website. While these analytics can give you a great deal of detailed, actionable data, they can’t paint the entire picture of how successful your marketing efforts are. In fact, since they don’t evaluate phone leads from your website, these analytics tools can’t even provide you with the total number of leads being generated by your website.

What Marketing Channels Are Ideally Suited for Call Tracking?

You can use call tracking to compile important data on the phone leads you receive from just about every aspect of your marketing campaign:

  • Pay per click (PPC) campaigns
  • Print marketing
  • Web marketing
  • Television marketing
  • Billboard marketing
  • Direct mail marketing
  • Email marketing

Ideally, you’ll want to use a different call tracking number for each different marketing platform so that you can more accurately track the performance of each.

What Can Call Tracking Metrics Tell Me?

Call tracking metrics provide you with much more information than just how many calls come from each of the marketing platforms in your campaign. These metrics give you the type of detailed data that can help you streamline your marketing efforts and maximize your ROI.

For example, if your business places a heavy emphasis on PPC advertising to generate leads, call tracking metrics can help you determine which landing pages generate the most calls and which ones need to be improved. You can use call tracking metrics to track the success of different keywords used in your PPC campaign. If you’re not leveraging this type of data, you will never truly know how to refine your marketing efforts to maximize your success.

What Call Tracking Metrics Should I Pay Attention To?

The following call tracking metrics will help you get the most out of your marketing efforts:

    • Number of calls:“ At its most basic level, call tracking records the number of calls you receive, eliminating the need for you to manually track this data yourself. You can receive detailed reports regarding call patterns, allowing you to gather a more accurate understanding of your ROI.
    • Call duration:“ Not all calls are equally valuable. Some calls are likely to yield better leads than others. In general, the longer the call, the more likely it is to turn into a quality lead. After all, why would a prospect waste a lot of time talking to your team if they weren’t interested in your product or service? Call tracking metrics provide you with the length of each call, allowing you to determine which campaigns, keywords, PPC landing pages, and ads generate longer, more meaningful conversations (and most likely the best potential leads).
    • Call time of day and location & PPC campaigns allow you to change bids by time of day and location. Call tracking metrics can tell you what time of day and what locations result in the largest percentage of conversions. You can use this information to adjust your bids accordingly, allowing you to make the most of your PPC dollars.
    • PPC landing page performance:“ Prospects typically have two options when visiting your PPC landing page: they can either fill out a contact form or pick up the phone to call you. Without call tracking, you will only be able to gather data about the number of forms filled out. In many instances, this could result in the appearance that your PPC conversion rate is much lower than it actually is. By tracking phone calls received from your landing page, you get a more accurate assessment of the effectiveness of your campaign.Call tracking metrics can give you a great deal of data regarding your landing page performance, including which pages:
      • Generate the most calls
      • Generate the greatest number of quality leads
      • Achieve the best call conversion rate
      • Result in the most new customers
    • Conversions: Most importantly, call tracking metrics can help you track conversions for each marketing platform in your campaign. Not all calls convert to customers right away. Sometimes, it may take weeks or even months between the initial call and when that prospect becomes a customer. Call tracking allows you to trace new customers back to their original call, giving you a more accurate assessment of which platforms in your campaign achieve the most conversions. This data can also give you a better understanding of your sales cycle.
    • Cost per lead – How much are you spending to generate each lead? If you’re spending $1,000 a week on your PPC campaign and you generate 100 leads, then you are spending $10 per lead. If your direct mail campaign has a $500 weekly budget and it generates 100 leads, then you are spending $5 per lead. This is important information to have when deciding how to allocate your marketing resources.

Using Call Tracking Metrics to Identify Performance Issues

Wouldn’t it be great to know which members of your sales team are most effective at converting leads into customers? Call tracking metrics can tell you what percentage of leads each member of your team actually converts into sales. This data is extremely valuable and can help you:

      • Determine which team members to send the most calls to
      • Determine the training needs of your sales team
      • Evaluate the performance of team members with regard to raises, promotions, and dismissals

You can also get valuable insight into the performance of different PPC campaigns. Knowing that one PPC keyword group achieves conversions at a 75% rate and another PPC keyword group only achieves conversions at a 45% rate can help you determine which keyword group to invest the most resources in. It can also help you identify whether adjustments need to be made for the campaign associated with the poorer performing keyword group.

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